How often is the consumer confronted with the question: “What shall I buy? On what basis should I select?” She knows that if the merchandise performs satisfactorily, then the purchase will have been a wise one. Similarly, if the article provides her and her family lasting satisfaction, she will have proved herself an economically efficient individual.
Consumer buying of textile fabrics entails continual decision-making. Scarcely a day goes by that some sort of decision on selectio